Appache, Author at Appache

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Content Marketing or SEO: Which is Best for Your Business?

By | Digital Marketing | No Comments

Search Engine Optimization or Content Marketing – which of these two digital marketing strategies should you employ? It’s a big question, and one many ineffective digital marketers will constantly press upon your business. With a reputable digital marketing company representing your interests, however, the correct answer to this question might surprise you. 

Comparing Content Marketing and SEO

SEO and Content Marketing are popular buzz words in the digital marketing industry, but it’s important to understand the distinction:

SEO: Search Engine Optimization does not actually involve optimizing a search engine such as Google or Bing. No, what it refers to are methods which make webpages more visible when internet users search for specific keywords or phrases. Businesses use these techniques to gain a higher search ranking over their competitors so that customers find them first.

Content Marketing: This involves creating content online which is useful and informative, directly relating to a brand or product, and which will engage people to share and interact with such marketing materials.

As you can see, both approaches are designed to attract attention; they just do it in different ways. The question for many businesses, especially when they have a limited budget, is whether to hire an SEO expert or a Content Marketing guru.  Which will be more effective? This question is being unfairly thrust upon business owners when the answer is that both techniques should be employed.

Combining Content Marketing and SEO

There is no doubt that SEO is much more difficult to get right than it used to be. In the past Google, the world’s most popular search engine, had what is known as a “search algorithm” in place. This simply meant that website owners had to identify the keywords their target audiences would use and then just cram them into a website without much thought. This resulted in badly written pages, but it did mean that they would appear high up on search listings. Now, SEO has changed radically. These tactics simply don’t work anymore because Google has changed their search algorithm to favour websites with informative and useful content.  

It would seem then that SEO has seen its day and Content Marketing should rule supreme, but it isn’t quite that simple. SEO still works, just in a more precise way. Keywords are still essential. It’s still important to identify them, but now their use has to be much more strategic. They have to be placed in specific places and at a specific rate so that Google makes pages more visible. It’s a careful balancing act though, if done improperly Google actually penalises websites and will lower their search ranking or even disable it altogether. 

While Content Marketing is increasingly becoming more important, a combination of the two can be incredibly effective. Useful and engaging promotional material is pointless if it can’t be found; likewise cramming keywords everywhere will just annoy your potential and existing customers.

A Comprehensive Digital Marketing Approach

It’s clear then that businesses should combine both SEO and Content Marketing to increase their brand reach and boost sales. For more information on this approach please contact one of our digital marketing experts and we’ll help you significantly increase the search ranking of your website and business.

DigitalMarketing Appache

Why Digital Marketing is More Important than Traditional Marketing

By | Digital Marketing | No Comments

Up until 10 years ago marketing had been at a stand still. Companies knew what worked and knew how to expand their brand reach and sales conversions. Now digital marketing is here: youthful, vibrant and relevant. But should your company increase its digital advertising budget at the expense of traditional marketing? In the end all that matters is results, and that’s where digital marketing has come into its own.

It’s all Marketing, Isn’t it?

It sure is, but when it comes to budgets, especially for small to medium sized businesses which don’t have the millions to throw at TV and billboard ad-space, digital marketing provides more and costs less. Digital marketing is opening up new opportunities for businesses around the world. Let’s take a look at the numbers:

40% of the world’s population uses the internet, which includes one out of three people in developing countries – 3.2 billion people at the start of 2015 with that number set to double by 2020.

80% of those online use a mobile device.

E-commerce sales will be worth $1.4trillion by the end of 2015.

People no longer respond to traditional advertising. 86% of people skip TV adverts.

89% of 18-29 year olds use social media while 43% of adults 65 and older do the same.

Big business knows the importance of digital marketing. 71% of all companies will expand their digital marketing budgets by at least 27% this year.

Other than throwing numbers at a problem, what do these stats actually tell us? They help us understand 3 important facts:

People no longer respond to traditional advertising in the way they once did.

More and more people are using the internet to shop and engage with businesses.

These trends will continue exponentially for many years to come.

The Benefits of Digital Marketing

Traditional marketing still has its place, but across most marketing campaigns digital approaches are clearly more important. Digital marketing provides:

Lower Costs: A good digital marketing campaign is vastly more affordable than traditional methods. Carrying out a social media campaign or buying advertising space online does not come with the overheads associated with traditional marketing.

Increased Engagement: Social media allows for direct communication between brand and consumer. The very nature of these interactions facilitates greater engagement with advertising content than is seen through traditional methods. Potential customers like statuses, take part in competitions, and comment on posts which keeps them more involved.

Direct  Measurement: One of the most important innovations of digital marketing is that advertisers can see specifically how well marketing content is performing. These statistics are available through email clicks, social media likes, blog comments, status shares etc. This allows digital marketers to tweak and alter campaigns as they progress for better performance meaning that a company can be more confident that their product or service is connecting with a target demographic.

Competition: Unlike traditional marketing, digital advertising allows smaller companies to compete with much larger businesses which would normally be able to out muscle them in terms of connecting with consumers. A talented digital marketing team can put a small business on the map by engaging with potential customers through unique and effective copy, images, video, and other online marketing avenues.

Digital Marketing is the Future

There is no doubt that digital marketing has overtaken traditional advertising as the number one way to improve sales. For more information on how to create digital marketing content which will increase your customer base and promote sales growth, contact one of our talented marketing experts to boost your revenue.

customer satisfaction digital marketing

Increasing Customer Satisfaction Through Digital Marketing

By | Digital Marketing | No Comments

Consumer awareness is at an all time high. This is great for customers but a difficult reality for businesses. Consumers know the value of products and services, they have a predetermined idea of how much something is worth; if a company pushes their products at a price point beyond those preconceptions customers will feel let down. Furthermore, the modern consumer expects good customer service and they value “experience” above all else. Whether the experience of a product or service is defined by a helpful interaction with company representatives or directly with a product itself, this level of expectation and awareness leads to one unavoidable fact – keeping customers satisfied is more difficult.

We should stress more difficult, not in impossible; through expertly crafted digital marketing campaigns these expectations can be met, and even exceeded, resulting in increased brand loyalty and sales-promoting word of mouth.

Why Has Customer Expectation Increased?

The modern consumer interacts with businesses in a new, dynamic, and revolutionary way. Through social media customers have a bigger voice, where they can seriously affect growth which normally would have been generated through trustworthy recommendations. Reviews, whether on blogs or a sales platform such as Amazon or eBay, can crush a product’s chances of market share before it’s barely launched – but they can also propel a product/service onto generating exceptional sales. 

This new found voice has not only allowed consumers to openly discuss their opinions of products but has created a culture of feedback. Customers have been given the power to make or break a company, and this has perpetuated the idea that giving reviews and discussing product experiences online is a positive activity to take part in. And so it’s through this culture of reviewing that customer expectation has significantly increased. Why? Because more weight is placed on reviews than ever before. Consumers expect to read good reviews, but when they do they also expect to have a similar positive experience as the reviewer. If their experience differs then customer satisfaction is greatly diminished leading to bad reviews and lower long term sales.

Boosting Customer Satisfaction

How can a business owner use this knowledge to their advantage? The answer is to create digital marketing content which is designed to tap into this culture of expectation and to create a comprehensive feeling of good will towards a product, service, or brand across a consumer niche.

To do this, a business must look at the big three factors of customer satisfaction:

Impression: A potential customer will usually have a pre-conceived notion about a product before he/she buys it. This is usually created through three avenues – word of mouth, advertising, and reviews.

Purchase Experience: The buying of a product, and especially the hiring of a service, affects customer satisfaction immensely. It is affected by sales staff and ease of purchase, such as through a mobile app or website.

  

After Care: Some products require after care more than others, but it is still a critical part of customer satisfaction. It is defined by product support, documentation, and interactions with company representatives.

All three factors can be improved upon through a comprehensive digital marketing campaign. This will look at how customers interact with a business, how their experiences can be positively changed, how advertising can forge new expectations, and how expectations and customer service can be boosted via streamlined digital interactions with consumers.

For more information on how to increase customer satisfaction through digital marketing, contact our industry leading team of marketers today and let them improve your customers’ experiences of your brand, so that you can generate increased customer loyalty and sales.

Visual Impression is Critical

Digital Marketing 101: Visual Impression is Critical

By | Digital Marketing | No Comments

Think of all the times in your life when first impressions mattered the most. Perhaps you were on a first date, being interviewed for a job you really wanted, or you had a business meeting with a new client whose custom would produce a significant sales boost? In all of these scenarios how you present yourself counts, from your clothes to what you say and how you say it. In the world of digital marketing, this rule still applies, indeed in some cases even more so.

Whether B2B or B2C, your company needs to grab your target audience to make a lasting connection, and the best way to do this is to impress them immediately. 

Professional Impact

Before we delve into the psychology behind visual impression, and why you need to understand it to market your brand effectively, let’s start with the most obvious benefit of making a good first impression – professionalism.

Whenever a potential customer views your digital content, whether it be via a website, blog, or social media profile, the way in which your brand, product, or service is presented is what immediately engages the viewer. If, for example, your website seems outdated or quickly slapped together without much care, a potential customer will infer that your business operates in a similarly careless fashion. It’s all about confidence in what you produce, and if your content doesn’t instil a message of quality and relevancy, then your sales will suffer as a consequence.

Your digital content needs to have an air of professionalism about it. Of course, your brand might have a fun, casual tone associated with it as part of your marketing strategy, but even in that case your content will still need to create a sense of consumer belief in what your company provides.

Psychology of Style

Numerous studies have shown that human beings automatically judge others and situations quickly. It’s a survival mechanism, allowing people to assess a threat without much thought; however, this same process works against business interests. Why? Because if a bad first impression is made on consumers, they tend to maintain that negative perspective about a brand, product, or service.

In a recent poll a massive 48% of consumers said that any loyalty they gave to a company was predicated on a great first impression during the buying process or service. 10% of consumers even went as far as to say that their loyalty depended on their experience of a product or service before purchase. The most startling fact to take away from this poll is that only 1% of consumers believed that a good time to attract their loyalty was when rival businesses tried to compete for their attentions; effectively, a good first impression lasts and is a much better way to create fruitful relationships with customers rather than trying to lure them away from your competitors.

Defining Your Business and its Style

A successful business must therefore understand that consumers are affected by psychological factors which can deter or encourage them to make a purchase; and that marketers must do everything they can to make as powerful a first impression as possible with each consumer and during each interaction.

Contact one of our digital marketing experts if you would like to learn more about how Appache can create a lasting first impression for your business to help increase both your sales and customer loyalty.

customer relationship

Using Negative feedback to Drive Sales

By | Digital Marketing, Food for thought | No Comments

No matter how successful your brand, products, or services, you will receive some form of negative feedback online. Hopefully such reviews will be in the minority, but nonetheless they will be there. A study carried out by Dimensional Research shows that 86% of consumers are affected by negative reviews when making a purchasing decision. Negative feedback can therefore lower sales at best, and at worst, cause the absolute collapse of a company. The question is, as a business owner, how can you best deal with negative reviews and other forms of feedback? And is it possible to use negative feedback to actually boost your sales? 

The answer to both questions is, thankfully, a resounding “YES!”.

2 Strategies for Using Negative Feedback

While negative reviews can be disheartening, as a business owner the worst thing you can do is curl up in a ball and hope that they’ll go away. You have to be proactive. In order to do this there are two broad approaches you can take:

Dialogue: Negative feedback can take many forms including social media dislikes, damning blog posts, and online reviews. As a business you can enter into conversation with existing and potential customers to listen to grievances. One of the most important aspects of 21rst century business is consumer worth. Customers want to feel their voice matters, by entering into a dialogue with them you can let them know that their opinions matter. This will create positive feeling for your brand and bring people back on side, while providing an avenue for your business to put across its point of view in a way which consumers will respect.

Re-Launch: Negative reviews are a great ingredient for growth. They should be taken as a positive opportunity to learn something about your product/service which you hadn’t known previously – free market research. This can lead to amendments of your products, or perhaps even a re-launch/ new iteration which addresses criticism(s).

Bringing Customers Back on Side

Using either of these approaches, or both in combination, can not only mitigate negative reviews but actually turn around opinion of your brand. In order to do this you must act quickly, engaging with your customer base in a relevant and effective way. As most reviews are spread through social media platforms and other websites, digital marketing is the most powerful way to carry out damage limitation before then getting down to the difficult task of turning negative consumers into advocates of your brand.

Through a comprehensive and strategic digital marketing campaign, you can swiftly intercept negative feedback before it does any lasting damage. Speed and knowledge are key here, and that is why it is best carried out by a digital marketing expert. Even in the worst case scenario, if negative reviews are consistently affecting you business, with the right team on your side you could still turn things around.

To learn more about how to use negative feedback to your advantage, contact the Appache digital marketing team today and we’ll transform your online profile from one littered with poor reviews to being inundated with glowing recommendations. 

How a mobile app can strengthen your Appache

Expanding Brand Loyalty with a Mobile App

By | Mobile, Web Design and Development | No Comments

If your business isn’t mobile it will fall behind. That’s the simple truth. It is estimated that by 2017 the app marketplace will be worth $70billion per year. Every business big and small has an app of some description. Most of them are unfortunately poor at increasing sales significantly, but when a talented app designer and marketer creates a successful app it can transform a business for the better.

But there’s more to it than simple sales; the reason so many businesses are releasing their own apps is because it builds brand loyalty – returning customers are the bedrock of a successful business model, and that’s just what an app provides.

Brand Loyalty and the Mobile Revolution

With a healthy number of loyal customers who trust your brand and will support it in the future, you have a steady stream of revenue. What’s more, when launching new products or services, your business will instantly receive a boost as those same consumers will come back to try your latest offering. 

In the past brand loyalty was measured through “old” statistics –  the number of return visits to a shop, the success of a reward card system, the breadth of products within a brand bought by one person etc. – but while these statistics can still be used, there is a much more powerful way to, not only measure brand loyalty, but to encourage it. That is, of course, through a mobile application.

Applications are increasingly becoming the main point of contact between existing customers and a brand. In the beginning apps were an afterthought with minimal functionality, but now businesses are realising that their apps can provide consumers with an enjoyable experience, advertising content, and a marketplace through which to buy products and services which can rival any retail unit or desktop website. Applications therefore create brand trust and impact via both their presentation and functionality.

In essence then, a customer’s entire experience of a brand can be formed by the design and efficacy of an associated app. If the experience is a positive one then brand loyalty will increase, if it is not, then it will wither. 

Bringing Mobile Applications Together with Digital Marketing

A mistake which many companies make is to isolate their app development from other aspects of the business. The truth is that only when combining app development with a digital marketing campaign can real progress be made. By ensuring that an app takes into consideration advertising and promotional materials, your brand message, essential demographics, the marketplace, and other key facets of a successful digital marketing campaign; a business can produce an app which engages consumers correctly, promotes brand trust, funnels customers towards purchases, and, most importantly, creates a deep sense of brand loyalty. 

For more information on how to develop a digital marketing campaign and a mobile application which will boost your sales significantly and nurture brand loyalty, please speak with one of our digital marketing experts who will be happy to assist you in any way they can.

Digital Marketing for  B2B companies

Why Your B2B Company Needs Strong Digital Marketing

By | Digital Marketing | No Comments

B2C (business to consumer) companies place great importance on their digital marketing campaigns, and rightfully so, but B2B (business to business) organizations often neglect digital marketing strategies as they believe such strategies are not suited to their needs. This is a huge mistake, and one which can cost an organization in terms of growth, sustainability, sales, and networking. Digital marketing is just as important to a B2B company as it is to any other business, and must be implemented effectively in order to remain competitive. 

Digital Marketing Boosts B2B Success

Your B2B company needs digital marketing. More than this, it needs good digital marketing.

Reasons for this include:

Networking: There is no area in the business world where networking is more important than B2B. Whether a connection results in a sale or opportunities to meet newer clients through a third party’s connections, networking is everything to B2B. All of those networks now primarily function through social media and other digital avenues. Therefore, without actively pursuing an effective digital presence and connecting with companies on that level, your organisation will struggle to increase its sphere of influence.

Sales: Digital marketing is everywhere. Social media, blogs, websites, apps; they all serve the same purpose – to attract potential customers and then to convert them into paying ones. This is no different for a B2B company. By implementing a smart digital marketing campaign which tells your company’s story and highlights why other businesses need your services or products, you will engage your target audience and boost sales.

Growth: No business can survive based purely on existing customers. It must always aim to grow to be healthy. In doing so, your company will replace those customers which do not re-engage with your brand or services. Digital marketing does this by targeting businesses for you, bringing in new leads and new conversions which are the bedrock of sustainability.

Competition: Put simply – your competitors use digital marketing to increase their share of your niche. By foregoing a strategically effective digital marketing campaign, you give your competitors an unneeded edge. Your business will lag behind in terms of visibility and advertising prowess and will be in danger of being muscled out of your most important demographics.

Relevancy: Lastly, any business which does not embrace digital marketing is in danger of becoming irrelevant. For a B2B company to not have a slick, impressive digital marketing plan in operation signals to other businesses that it is neither dynamic nor innovative. Businesses will only want to interact with yours when it can show that it has its finger on the pulse in terms of upcoming market trends. By not staying ahead of current technological developments in marketing your business paints an ineffective picture of itself, which in turn promotes low confidence in customers.

Building Your Business Through Digital Marketing

Digital marketing is an essential  part of any modern, successful B2B company. In order to develop and implement a marketing campaign which will truly boost your sales and increase your impact on your chosen marketplace, please feel free to speak with one of our digital marketing experts. We’re here to help you create a cutting-edge advertising and marketing strategy which will significantly assist your business in terms of sales, networking, and growth.

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Google’s Mobile-Friendly Update: What it Means for Your Business

By | Digital Marketing, Food for thought | No Comments

Google has just rolled out its latest search update, labelled “mobile-friendly”. At first this might seem like just another update which makes mobile searching more effective. Look at the small print, however, and you’ll see that it will have dire consequences for businesses which do not have a fully implemented mobile marketing strategy.

The Problem with Mobile-Friendly

This update to Google’s search algorithms is designed to help those using mobile devices find more relevant, accurate, and useful websites when browsing. Search results which have been optimised for mobile devices will appear more readily. The good news for users is that they will be presented with websites which don’t demand awkward zooming or tapping to be read easily; emphasis is placed on content which automatically formats to the mobile device’s screen. Browsing on a smartphone or tablet will therefore be more intuitive and enjoyable, and websites will be able to better convey their marketing message to potential customers with ease. 

To most this all sounds great, but the problem is that many businesses are not ready for this change. It could directly affect their visibility and, therefore, sales. The mobile-friendly Google update doesn’t just make browsing on a mobile device easier – it prioritizes websites which are custom built for such technology.

If a business has a website which does not have a mobile-friendly version, meeting all of Google’s stipulations for such a definition, then it will appear lower in the search rankings for associated terms. This could be fatal for many businesses, especially for those which are trying to either establish themselves, expand into new marketplaces, or engage with a previously untapped demographic.

Market research has shown that a staggering 91% of those using Google click links they find on the first page of results. If a business doesn’t show up for related keywords, then it can have a difficult time organically building an audience. The mobile-friendly Google update pushes businesses further down the search rankings if they do not have content which is catered for mobile devices.

Simply put, how are potential customers supposed to know about a business if they can’t find them on Google?

How to win Mobile-Friends and Influence People

The bottom line here is that your business needs mobile-friendly content. Your website must meet Google’s strict guidelines, producing useful and accurate information which can be easily accessed via a tablet or smartphone. 

In 2014 mobile devices overtook desktop and laptop PCs as the preferred choice for using the internet. This change of browsing and shopping habits is what has led to Google’s new update. Only by implementing a robust, dynamic marketing strategy which embraces the mobile revolution, can a businessperson truly hope to reach their goals and experience sustainable, growing revenues.

For more information about bringing your business up to speed with these changes, please contact our digital marketing experts, who are on hand to help you stay ahead of the competition.

The Dangers of Social Media cross posting

The Dangers of Social Media Cross-Posting

By | Social Media | No Comments

Posting content across several social media platforms can be time consuming. One approach some businesses take is to post the same content across all channels to minimise the time needed to manage a social media advertising campaign. For your business, time is a resource, so it is easy to see why you might want to save any hassle and simply reuse content; posting it multiple times to Twitter, Facebook, LinkedIn, Tumblr, etc. But there are many issues with this that can have an adverse effect on your organisation in the long run, and it is important that you are aware of the dangers of social media cross-posting before making such an error. 

Cross-Posting is Counterproductive

There are numerous benefits to taking the time to customise your content for each social media account or platform. Doing so negates the problems of cross-posting which include:

Platform Differences: Each social media platform has its own ecosystem and encourages its users to interact in specific ways. In order to stay relevant and effective, your business must engage with customers using these established means. For example, a Twitter account uses language such as “RT” to convey something specific to Twitter users. It’s asking users to “Retweet” the update and spread it around. If a Twitter update using this is then posted to a Facebook page, such a phrase is meaningless because there is no way to do so via that ecosystem. Businesses must stay relevant within each social media platform, and to do so content must be catered to the platform on which it appears.

Account Differences: Your business may need more than one account on a social media platform. This could cover different locations, but it could also include profiles which deal specifically with an individual product or service. When this is the case, cross-posting can still be a real issue. For example, let’s say your company has two Facebook pages, one covering Europe, and another, the USA. You couldn’t cross-post competitions or product announcements which are relevant to only one location as they wouldn’t be relevant across the board. Likewise, if your company produces two types of unrelated product marketed to two very different demographics via specific Facebook pages, you wouldn’t want to cross-post between the two – other than some cross-promotion which is an entirely different approach.

Company Reputation: By cross-posting you give customers no reason to follow your business on more than one social media platform, as they receive nothing unique in doing so. Furthermore, potential customers will look at your social media campaigns as lazy, which will hurt the reputation of your company. Customers want to feel that they are valued. By providing them with uninspired and reused content they will feel that the necessary care and attention to detail is not being placed in the running of your brand. This can seriously damage consumer trust and directly impact sales.

Getting Cross-Promotion Right

The best way to avoid these issues is to create platform and account specific social media posts which will engage with your existing customers, and attract potential ones – content which will significantly boost your sales by taking advantage of each platform’s specific ecosystem and user-base. 

As we mentioned before, time is a resource you can’t afford to fritter away. For this reason it is best to hire an experienced digital marketing team who know exactly what to post and when to post it, taking the hassle away from you, letting you focus on more pressing business matters. 

Digital Marketing web development

6 Ways to Improve Your Website with Digital Marketing

By | Digital Marketing, Uncategorized, Web Design and Development | No Comments

Your website says more about your product or service than you think. It doesn’t just offer up information about your business or a way to purchase said product/service  – your website conveys an impression of your organisation. Quality, presentation, insight, sales pitch: these factors all combine to create confidence in a customer. A professional website implies that any associated product or service will be handled with similar efficiency and care. Furthermore, the very design of your site and its content should attract new customers to your business through Search Engine Optimisation.

Building a quality website is about more than putting together a web-store, bio, services, and homepage; it is about using digital marketing techniques on top of this to truly engage with your customer-base and increase sales conversion rates in the process. This is best achieved through a trustworthy digital marketing team which has the experience to implement critical advertising strategies across a range of avenues.

With this in mind, let’s take a look at 6 ways a digital marketer can improve your website performance:

Function: The first thing a digital marketer will assess is the function of your website. This involves the layout and its purpose. Can visitors find the information they need easily? Is the website design intuitive? Is navigation simple? Most importantly, are potential customers being funneled correctly towards making a purchase? All of these questions will be asked. If your website does not encourage sales growth then it is worthless. A qualified digital marketer will ensure that your website functions with sales in mind.

Form: Once the function of your business website as a sales generator is established, a digital marketer will assess its form. As we mentioned above, a professional website creates confidence in a potential customer that they are engaging with a company that strives for quality. Your website should look appealing while maintaining an effective presentation style to shift visitors towards offered products and/or services.

SEO: Search Engine Optimisation is a critical component of modern marketing. Through understanding the algorithms used in popular search engines such as Google and Bling, a digital marketer can help create content which improves a website’s search ranking. If a potential customer is then looking for a product or service similar to yours, then your website will appear before others. This can significantly increase sales and give you an edge over your competitors.

Copy: This refers to any text included on your website. Well written copy will persuade visitors to try your product or service, enticing them into becoming a loyal customer. A seasoned digital marketer will know how to cater this copy specifically to your brand which will maximise the impact of your website.

 

Media: Images, audio content, animations, videos – all of these are important factors in the digital age. A picture can speak a thousand words, and a video more than that! Consumers are increasingly engaging with video and other media when used to market a product or service. A reputable digital marketer will incorporate a wide range of media into your website design to help advertise your products/services more effectively.

Integration: Lastly, a talented marketing team will integrate your website with other forms of advertising such as email and social media. Branding will be shared across mediums, while different sales pitches can be implemented depending on the targeted audience. This integration creates a powerful web of marketing avenues which become more effective than the sum of their parts.

Choose the Right Digital Marketer

As with any industry there are digital marketers with a proven track record, and those who have none. Business is competitive regardless of industry, and so it is important that you choose the right digital marketer for your project. With a team on board that you can trust, your brand, products, and services can truly reach your desired audience, significantly increasing your returns in the process.

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