Your website says more about your product or service than you think. It doesn’t just offer up information about your business or a way to purchase said product/service – your website conveys an impression of your organisation. Quality, presentation, insight, sales pitch: these factors all combine to create confidence in a customer. A professional website implies that any associated product or service will be handled with similar efficiency and care. Furthermore, the very design of your site and its content should attract new customers to your business through Search Engine Optimisation.
Building a quality website is about more than putting together a web-store, bio, services, and homepage; it is about using digital marketing techniques on top of this to truly engage with your customer-base and increase sales conversion rates in the process. This is best achieved through a trustworthy digital marketing team which has the experience to implement critical advertising strategies across a range of avenues.
With this in mind, let’s take a look at 6 ways a digital marketer can improve your website performance:
Function: The first thing a digital marketer will assess is the function of your website. This involves the layout and its purpose. Can visitors find the information they need easily? Is the website design intuitive? Is navigation simple? Most importantly, are potential customers being funneled correctly towards making a purchase? All of these questions will be asked. If your website does not encourage sales growth then it is worthless. A qualified digital marketer will ensure that your website functions with sales in mind.
Form: Once the function of your business website as a sales generator is established, a digital marketer will assess its form. As we mentioned above, a professional website creates confidence in a potential customer that they are engaging with a company that strives for quality. Your website should look appealing while maintaining an effective presentation style to shift visitors towards offered products and/or services.
SEO: Search Engine Optimisation is a critical component of modern marketing. Through understanding the algorithms used in popular search engines such as Google and Bling, a digital marketer can help create content which improves a website’s search ranking. If a potential customer is then looking for a product or service similar to yours, then your website will appear before others. This can significantly increase sales and give you an edge over your competitors.
Copy: This refers to any text included on your website. Well written copy will persuade visitors to try your product or service, enticing them into becoming a loyal customer. A seasoned digital marketer will know how to cater this copy specifically to your brand which will maximise the impact of your website.
Media: Images, audio content, animations, videos – all of these are important factors in the digital age. A picture can speak a thousand words, and a video more than that! Consumers are increasingly engaging with video and other media when used to market a product or service. A reputable digital marketer will incorporate a wide range of media into your website design to help advertise your products/services more effectively.
Integration: Lastly, a talented marketing team will integrate your website with other forms of advertising such as email and social media. Branding will be shared across mediums, while different sales pitches can be implemented depending on the targeted audience. This integration creates a powerful web of marketing avenues which become more effective than the sum of their parts.
Choose the Right Digital Marketer
As with any industry there are digital marketers with a proven track record, and those who have none. Business is competitive regardless of industry, and so it is important that you choose the right digital marketer for your project. With a team on board that you can trust, your brand, products, and services can truly reach your desired audience, significantly increasing your returns in the process.