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Digital Marketing web development

6 Ways to Improve Your Website with Digital Marketing

By | Digital Marketing, Uncategorized, Web Design and Development | No Comments

Your website says more about your product or service than you think. It doesn’t just offer up information about your business or a way to purchase said product/service  – your website conveys an impression of your organisation. Quality, presentation, insight, sales pitch: these factors all combine to create confidence in a customer. A professional website implies that any associated product or service will be handled with similar efficiency and care. Furthermore, the very design of your site and its content should attract new customers to your business through Search Engine Optimisation.

Building a quality website is about more than putting together a web-store, bio, services, and homepage; it is about using digital marketing techniques on top of this to truly engage with your customer-base and increase sales conversion rates in the process. This is best achieved through a trustworthy digital marketing team which has the experience to implement critical advertising strategies across a range of avenues.

With this in mind, let’s take a look at 6 ways a digital marketer can improve your website performance:

Function: The first thing a digital marketer will assess is the function of your website. This involves the layout and its purpose. Can visitors find the information they need easily? Is the website design intuitive? Is navigation simple? Most importantly, are potential customers being funneled correctly towards making a purchase? All of these questions will be asked. If your website does not encourage sales growth then it is worthless. A qualified digital marketer will ensure that your website functions with sales in mind.

Form: Once the function of your business website as a sales generator is established, a digital marketer will assess its form. As we mentioned above, a professional website creates confidence in a potential customer that they are engaging with a company that strives for quality. Your website should look appealing while maintaining an effective presentation style to shift visitors towards offered products and/or services.

SEO: Search Engine Optimisation is a critical component of modern marketing. Through understanding the algorithms used in popular search engines such as Google and Bling, a digital marketer can help create content which improves a website’s search ranking. If a potential customer is then looking for a product or service similar to yours, then your website will appear before others. This can significantly increase sales and give you an edge over your competitors.

Copy: This refers to any text included on your website. Well written copy will persuade visitors to try your product or service, enticing them into becoming a loyal customer. A seasoned digital marketer will know how to cater this copy specifically to your brand which will maximise the impact of your website.

 

Media: Images, audio content, animations, videos – all of these are important factors in the digital age. A picture can speak a thousand words, and a video more than that! Consumers are increasingly engaging with video and other media when used to market a product or service. A reputable digital marketer will incorporate a wide range of media into your website design to help advertise your products/services more effectively.

Integration: Lastly, a talented marketing team will integrate your website with other forms of advertising such as email and social media. Branding will be shared across mediums, while different sales pitches can be implemented depending on the targeted audience. This integration creates a powerful web of marketing avenues which become more effective than the sum of their parts.

Choose the Right Digital Marketer

As with any industry there are digital marketers with a proven track record, and those who have none. Business is competitive regardless of industry, and so it is important that you choose the right digital marketer for your project. With a team on board that you can trust, your brand, products, and services can truly reach your desired audience, significantly increasing your returns in the process.

Agile marketing

Get Better Results With Agile Marketing

By | Uncategorized | No Comments

Marketing techniques continually change. Each year new ideas come to the fore exploring how to better connect businesses with their potential customers. Some of these ideas fade fast, others endure simply because they provide the results businesses want to see: increased sales, broader brand reach, and continued growth. Therefore, to remain relevant and competitive businesses have to hire trained professionals who know how to implement recent advertising changes, adapting with the market and keeping products, brands, and services visible for as long as possible. 

In order to stay ahead of the game, advertisers need to employ novel ways to maximise their time, ensuring that their approach is the most efficient one possible. One way to do this is to incorporate a marketing technique called Agile.

What is Agile Marketing?

In short, agile marketing allows a business or marketer to make the most of their resources, while creating a level of focus which ensures that any advertising project remains on course to meet its objectives. At all times this marketing technique uses agility and athleticism as a metaphor for advertising strength, speed, and power. It’s a worthwhile approach, and one which can produce startling results.

There are four stages to the Agile Marketing process:

Sprint Planning: In this preliminary stage, the objectives for a marketing campaign are agreed upon. Which goals are the most important? What are the desired outcomes of the project? An experienced digital marketer will bring business owners, managers, sales teams, and other marketing experts together in order to solidify the direction of the advertising campaign. This entire process should take no more than a few hours.

Sprint & Scrums: In Agile Marketing terminology, the “Sprint” refers to the tasks given to various members of staff and the “Scrum” is simply a management technique to ensure that all marketing goals are met on time and within budget. This involves regular, sometimes even daily, meetings where everyone involved who has been given a task shows what they achieved the day before, what they hope to achieve over the forthcoming day, and to outline any difficulties they believe could hinder this progress. These meetings should be short and to the point, lasting no longer than 15-30 minutes.

Sprint Review: Once every “Sprint” or goal has been completed, there is a quick review of each achievement, outlining which ones were met and which were not. This ensures that no loose ends remain.

Sprint Retrospective: Finally, there is a retrospective which focuses entirely on two points – which elements were completed without any issues, and which could be improved upon. This allows for more efficiency in future Sprints.

Digital Marketers and Agile Marketing

Agile Marketing is just one technique which a digital marketer could use to improve advertising results. Using such processes allow the best marketers to ensure that a project continually improves, meeting and then exceeding a business owner’s expectations to markedly improve sales.

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