Marketing techniques continually change. Each year new ideas come to the fore exploring how to better connect businesses with their potential customers. Some of these ideas fade fast, others endure simply because they provide the results businesses want to see: increased sales, broader brand reach, and continued growth. Therefore, to remain relevant and competitive businesses have to hire trained professionals who know how to implement recent advertising changes, adapting with the market and keeping products, brands, and services visible for as long as possible.
In order to stay ahead of the game, advertisers need to employ novel ways to maximise their time, ensuring that their approach is the most efficient one possible. One way to do this is to incorporate a marketing technique called Agile.
What is Agile Marketing?
In short, agile marketing allows a business or marketer to make the most of their resources, while creating a level of focus which ensures that any advertising project remains on course to meet its objectives. At all times this marketing technique uses agility and athleticism as a metaphor for advertising strength, speed, and power. It’s a worthwhile approach, and one which can produce startling results.
There are four stages to the Agile Marketing process:
Sprint Planning: In this preliminary stage, the objectives for a marketing campaign are agreed upon. Which goals are the most important? What are the desired outcomes of the project? An experienced digital marketer will bring business owners, managers, sales teams, and other marketing experts together in order to solidify the direction of the advertising campaign. This entire process should take no more than a few hours.
Sprint & Scrums: In Agile Marketing terminology, the “Sprint” refers to the tasks given to various members of staff and the “Scrum” is simply a management technique to ensure that all marketing goals are met on time and within budget. This involves regular, sometimes even daily, meetings where everyone involved who has been given a task shows what they achieved the day before, what they hope to achieve over the forthcoming day, and to outline any difficulties they believe could hinder this progress. These meetings should be short and to the point, lasting no longer than 15-30 minutes.
Sprint Review: Once every “Sprint” or goal has been completed, there is a quick review of each achievement, outlining which ones were met and which were not. This ensures that no loose ends remain.
Sprint Retrospective: Finally, there is a retrospective which focuses entirely on two points – which elements were completed without any issues, and which could be improved upon. This allows for more efficiency in future Sprints.
Digital Marketers and Agile Marketing
Agile Marketing is just one technique which a digital marketer could use to improve advertising results. Using such processes allow the best marketers to ensure that a project continually improves, meeting and then exceeding a business owner’s expectations to markedly improve sales.