The Challenge

As part of PLAN’s Raise Your Hands for Girls campaign – the FACE2FACE Field Marketing promoters take hundreds of pictures every day. We were tasked to come up with a creative concept to do something fun and useful with all those pictures.

Our Approach

We built an iPad App to replace the FACE2FACE promoters conventional camras. Instead, the images are taken directly with the iPad and go straight to PLAN’s social media accounts – and the person being photographed also receives a link to their image via Email.