Proximity Marketing To Take Hold in 2015

Proximity Marketing To Take Hold in 2015

By | Digital Marketing, Social Media | No Comments

There will be many marketing trends to come to the fore in 2015, indeed we talked about them recently. One trend which deserves a blog post of its own, however, is proximity marketing, as it is one which could be extremely profitable in the coming year.

What is Proximity Marketing?

Also known as “beacon marketing”, proximity marketing involves targeting potential customers with advertising based on their geographic location, usually with a radius of about a hundred metres. This involves delivering personalised adverts to each potential customer through a variety of mediums, enticing them to make a purchasing decision in the immediate future.

To work effectively, proximity marketing needs to be put in place when a person is on site, in a super market for example, or another retailer, or in the local vicinity. When an individual is close enough they can either be presented with nearby audio and visual adverts via screens, or through their mobile devices. For years marketers have been targeting shoppers based on the cookies on their computers, this is essentially taking this concept and applying it to a physical shopping scenario.

Beacon marketing doesn’t just refer to being on site. It can also apply to a customer’s general location, so they can be supplied with marketing material relevant to that area. Whether it is a local restaurant, newsagents, petrol station, or sprawling supermarket, companies can try to entice potential customers who live nearby to visit their local stores and make a purchase.

Is it the Future?

We don’t need to think of proximity marketing as being something which exists in some far off distant future – the technology is here, and major companies are implementing it. In 2014, a substantial number of retailers stated that they would be employing proximity marketing by using targeted mobile adverts to funnel customers to their businesses.

In 2015 alone, there will be a substantial surge in proximity marketing, with customers becoming increasingly used to seeing promotional materials for products and services which are available locally. Chains such as John Lewis, Tesco, and Asda will be incorporating proximity marketing into their business strategies for the year. Many high level brands are turning to expert digital marketers who already have the infrastructure in place to take advantage of proximity marketing, increasing sales exponentially.

The Age of the Customer

While businesses are reorganising their marketing strategies around this new technology, it is the customer who will truly benefit. With so many products and services out there, it can be difficult to know exactly which brand to choose and which product to purchase. By using proximity and beacon marketing, companies allow their customers to receive up-to-date personalised shopping information which is truly useful. More importantly, as more and more proximity marketing campaigns showcase what’s on offer, the greater the number of customers there will be who will trust that company’s advice, taking it again in the future.

2015 is going to be a bright year for proximity marketing. Don’t miss out, and make sure you incorporate an effective digital marketing campaign throughout the year to maximise your sales.

Messtige marketing appache

Masstige: Combining Status with Mass Marketing

By | Food for thought | No Comments

With the continued growth of the middle-class demographic, businesses are increasingly incorporating status into their marketing campaigns. What’s different from the past is that these efforts now involve a concept called “Masstige” – and it’s one which might just be reshaping the way 21rst century brands are established.

What is Masstige?

What does an iPhone, a Ferrari, and a Gucci bag have in common? The answer is simple: status. Each product is more than just a functional item to be enjoyed by the owner, it has cultural weight associated with it. Consumers attach importance to such items, a significance which denotes status. Whether it be the perceived wealth of a person wearing a diamond bracelet, the “cool factor” of wearing an Iridium leather jacket, or the relevancy ascribed to someone wearing a smartwatch, all of these products give their owners a level of status which they would not have otherwise.

Status of course is no new thing in marketing. In fact, it’s most probably been around for thousands of years with those wearing gold chains and elaborate jewelery deemed different from those without. What’s significant now about the 21rst century consumer, however, is that they no longer just respond to status, or as it’s often referred to “prestige” – they now gain their relevancy and cultural edge through masstige. 

Masstige can be defined as any product which provides its owner with a level of prestige but has been mass-marketed. In the past status was granted through products which were in some way difficult to obtain or rare. This is why a Van Gogh painting sells for so much: they exist in finite number. But with masstige the product manages to have status but also be readily available to the general population. This is why so many people buy the latest iPhone: it’s affordable and “cool”.

What Can a Business Do With Masstige?

To use masstige a business owner has to understand what it is offering to its customers. Is it a purely functional item which solves a problem? Does it have any sort of cool factor which can be exploited? Will it be highly desirable by the middle-class? If the answer is “no” to these questions then the chances are that masstige is not something which will provide advantage to your product. If, on the other hand, the answer is “yes” to any of these, then masstige could be used as a way to significantly increase sales and brand recognition.

Masstige can be used in all manner of ways, but is best incorporated into an advanced digital marketing campaign. By doing this it can be placed strategically, advertised on the relevant channels and to the correct demographics who will attach worth to a product. The fact that masstige products are mass-produced means that not only can a business create a “must have” selling point, but that they can also move an incredible number of units at the same time due to their abundance.

e-commerce trends 2015 marketing

5 E-commerce Trends of 2015 You Need to Know

By | Digital Marketing, Mobile, Mobile Commerce, Social Media | No Comments

Situating your business in the growing competitive world of online marketing is a tricky act to pull off. Year by year there are more businesses operating online engaging in advanced advertising techniques, and so keeping up with competitors can be a real challenge. Worse still, each year there are innovative trends shaping the way customers and businesses interact – without staying ahead of the game and informed on these latest developments a business, regardless of industry, can quickly and easily become irrelevant.

While the best solution for any business is to contact a leading digital marketing agency, it is always helpful to have an awareness of the market changes taking place so as to more effectively work with advertising experts to reach maximum effectiveness. 

With this in mind, let’s take a look at the top 5 E-commerce trends of 2015 that you need to know.

#1 Mobile Developments

2015 will see another huge leap in the number of customers engaging with businesses via mobile devices. Whether it is a tablet or a smartphone, consumers will expect to be able to interact with a product or service “on the go”, always connected, and always able to make purchasing decisions wherever they are. 

#2 Personalisation

Having an infrastructure in place which allows a customer to buy the products they want will no longer be enough. Any business with an online component will have to ensure that their service is bespoke and will deliver exclusive, customised content to an individual based on their tastes, demographic, and previous purchases. Brands will want to remove themselves from the background noise of so many competitors and really stand out with marketing and digital interactions which are unique, memorable, and, most importantly, useful to the customer.

#3 Copywriting Standards

There is no doubt that video, animation, and graphic design will increase their impact throughout 2015, but copywriting will remain a key way to engage with customers. Marketing campaigns designed to accentuate unique selling points and grab a potential customer’s interest will be central to outperforming competitors. This will be achieved with smart, innovative copwriting techniques which will encourage first time buyers to engage with a product or service, while ensuring that previous customers return in the future. 

#4 New Devices

Over the past decade mobile devices have revolutionised the customer/business relationship. In 2015, a new technology is on the horizon ready to do the same all over again. That innovation is wearable technology and, while it has been around since 2013, it is 2015 when it will come out of its infancy and make a lasting impression on the marketing world. Smartwatches are just the beginning, and by incorporating a revolutionary marketing team with knowledge of what’s coming, a company will be able to get in on the ground floor and establish themselves in this niche before the rest.

#5 Omni-Channel Marketing

Finally, omni-channel retail and marketing will be key. As we mentioned in a previous blog article, marketing and engaging with customers in a seamless way which translates to all devices, mediums, and venues is becoming increasingly common. In 2015, customers will expect to be able to receive the same service from a company whether they are in their physical store or using their application on a tablet. The service should be seamless, as should the advertising message being delivered to customers across all platforms.

Driving Innovation

For an organisation to succeed, and to remain healthy, it must adapt to the changing trends in the business world. In order to do this and truly benefit from the above, contacting a reputable digital marketing agency is not only advisable, it is essential.

Omni-channel Marketing appache

Omni-Channel Marketing: Connecting With Your Customers

By | Food for thought, Social Media | No Comments

In the past decade there has been a definable line dividing online and physical retailers. That distinction was a simple one, but with increasing focus on omni-channel retail and marketing, that line is becoming blurred – soon it will be erased completely. 

Any business which does not appreciate this fact and refuses to adapt to these market changes could get left behind by its competitors.

What is Omni-Channel Marketing?

Put simply, omni means “in all places”, and it is this ethos which makes omni-channel retail and marketing such a powerful tool. It’s everywhere. It is holistic and reaches out to consumers across a number of mediums. It involves all forms of advertising and all types of customer/business interactions. Omni-retail itself offers ways for customers to purchase goods through novel means such as integrated mobile device and physical store ecosystems, while omni-marketing uses these new points of contact to foster further business.

Omni-channel marketing strives to do two things:

Increase Visibility: By being in as many places as possible a marketer can reach more potential customers and increase brand reach. Whether it’s on a computer screen, a mobile display, or a digital advert in a store,  marketers can quickly promote businesses easier than ever before.

Increase Access: Through new technologies, customers are able to interact with a business at any time and in any venue. This opens up new selling points and marketing avenues which were not previously available.

In essence, omni-channel retail and marketing aims to create a seamless customer experience where they can engage with a retailer both online and in a physical store, carrying across their purchasing decisions and loyalty rewards without any difficulty. For example, a potential customer browses a retail website on their mobile phone. In doing so the site interacts with the customer by placing cookies into their browser. From then on advertising directly related to the retailer shows up while they are on other sites. The customer is then able to be directly targeted by promotional content. Following on from this, they interact through their mobile device with the products/services on offer. That customer is then able to use their mobile device to order online, but also to go physically to a store owned by that retailer and then use a QR code to find the best deal possible, or receive the same level of customer support. This movement from online to retail and vice versa is exactly what omni-channel retail and marketing is about.

Types of Omni-Channel Interactions

In order for a strategy to be considered “omni” it must incorporate one or more digital point of contact with a customer, preferably organised by a leading marketing team which knows how to reach out and grab a potential customer’s attention. 

These types of interactions can be boiled down to three core forms, which include:

Brick2Click: Focusing heavily on integration between online digital components and a physical store. For example, providing someone who bought a product online full customer support in a physical store and vice versa, or being able to physically pick up an item they ordered online.

Device2Web: Customers can easily interact with a business’s online store via mobile devices and kiosks when Device2Web infrastructures are in place. From a marketing perspective this opens up a whole raft of online advertising techniques.

Eave2Web: Includes sites like eBay, Amazon, and other online stores where there is a centralised customer ID or profile which can be applied across devices, the web, and to physical stores. This provides a third-party point of contact between retailer and customer opening up a brand to a much larger customer base.

Unleashing the Power of Omni-Marketing

Using the above mentioned forms of omni-retail, business owners can take advantage of these new avenues to market and promote their brand. The most effective way to achieve this is to contact a reputable marketing company. In the safe hands of experts, a business can quickly embrace omni-channel retail and benefit from the resulting advertising mediums on offer.


Social Proof: Why Your Business Needs It

By | Food for thought, Social Media | No Comments

Nothing is more important to a business than word of mouth. It is the oldest form of advertising and to this day is still an integral part of any marketing campaign. In recent years marketers have placed increasing focus on “social proof” which is essentially an elaboration based on word of mouth, and one which could transform your business regardless of industry. 

By understanding what social proof is and its importance, a business has the ability to stay relevant and effective for many years to come.

What is Social Proof

Social proof can be defined as what people say about a business and the affect this has on potential customers. In its simplest form social proof refers to a “good” and “bad” dichotomy. If a potential customer hears bad things from someone who has previous experience of a product or service, then they are likely to avoid doing business with the producer. Conversely, if a potential customer hears good things from previous customers, then they are more likely to make a purchasing decision. 

Social proof therefore can be damaging when negative, and helpful when positive. Either way, it is an incredibly powerful aspect of  consumer behaviour.

3 Reasons to Use Social Proof

We’ve established that social proof is a powerful marketing tool, but why is it so important? There are many reasons to incorporate it into your business plan, but let’s take a look at 3 of the most salient points. These include:

Free Advertising: If you know how to foster social proof, then you will gain a critical piece of free advertising. Your customers will spread the word about your product or service in a number of ways which will significantly increase the reach of your marketing campaign.

Sustainable Business: Positive social proof is an essential part of a sustainable business. It incorporates two key facets of marketing which are incredibly effective in tandem with each other. First, customers promoting positive social proof are far more likely to return to your business for future purchases due to having had a good experience. Secondly, their promotion of your business will bring in new customers.

Healthy Growth: Speaking of new customers, this is the third most immediate reason to use  social proof as much as possible. Previous customers will share social media statuses, create reviews, and talk to those around them about your business. Whether it’s with friends, families, or unfamiliar potential customers, the social proof created will continue to grow your business indefinitely. 

How to Incorporate Social Proof into Your Marketing Strategy

Now you know how important social proof is and how it could transform your business, it’s time to incorporate it into your marketing strategy. This is a complex procedure and involves experience and knowledge to achieve maximum results. For this reason it is best to contact a leading digital marketing agency, and allow them to help take your business to the next level.


How to Increase Your App Installs with Facebook

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Using Social Media to Drive App Growth

The app market is highly competitive, and so to make sure that your product doesn’t lag behind the rest you need to exhaust all promotional avenues. Today we are going to specifically focus on Facebook and how to best use this platform to increase your app’s popularity. 

In a nutshell – get your Facebook promotional campaign in good order, and you can expect many more customers to install your application. 

5 Key Aspects to Facebook App Marketing

Digital marketing isn’t easy, but with tenacity and adaptability most businesses in the app sector can carve out a niche for themselves and turn a profit. The most effective way to do this is to consult with a leading digital marketing expert, but there are also 5 key concepts to improve app sales through Facebook that, with a little research, any business owner can implement. These include:

Posts Aren’t Enough: Treating a business page the same way that you would a personal page is bound to lead to failure. Just posting occasionally without a strategy is not going to increase sales. In order to make effective posts on a business page, users have to use Facebook’s advertising system or “boost post” tool which ensures that potential customers see promotional material.

Optimizing Facebook Campaign For Installs: Facebook offers an option to use an algorithm so that an advert for an app is displayed in a way which will increase the chances of an install. This is in stark contrast to the standard model which displays posts in a way to get the maximum number of comments or likes. Installs are far more important than any other form of engagement in app marketing. Fighting for likes is not an effective approach without sales or installs being made.

Display to Correct Device: If you are offering an iOS app, there isn’t much point in displaying an ad on an Android device, and vice versa. Facebook allows its advertisers to choose which type of device will receive an advert, increasing the effectiveness of a campaign.

Target New Owners: Facebook has an option to target new owners of mobile devices. This is a powerful tool as it is usually new mobile owners who install the most apps. 

Incorporate Lookalike Audiences: It is possible to use the Facebook SDK to gain insight data into an app’s install-base. Once this is done, Facebook ads can be set to display to a “lookalike audience”. In other words, the advert will be shown to others similar to those who already use your app – the demographic most likely to be interested in what you are offering.

Moving Forward

There are a number of other key social media and marketing strategies for app developers and marketers. The key to marketing an app is in keeping up-to-date with recent advertising developments in order to stay relevant, and to continually adapt your marketing strategy to the current market context. Only then can an app remain truly competitive.

Twitter mobile retargeting social media money

Twitter Announces Mobile Re-Targeting With Tailored Audiences

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A New Avenue For Marketers and Business Owners

In a recent blog post, Twitter has announced that it is ready to bring its “Tailored Audiences” marketing tools to mobile platforms. This move opens the door for businesses which have created their own mobile apps, to deliver key marketing information to their install-base. With this innovation, Twitter hopes to build on its proven tailored audiences approach, and serve its users with more relevant adverts pertaining directly to the apps and content which they use. 

It’s win-win for marketers and consumers alike, as this new form of advertising technology brings businesses and potential customers together through targeted promotional material.

How Tailored Audiences Works

Twitter’s tailored audiences for mobile apps allows advertisers, marketers, and businesses to target specific demographics with ad content. This increases the visibility of their products/services amongst the potential customer-base they deem most important.

Just like their standard tailored audiences service, the mobile apps version displays adverts to Twitter users based on the content they have previously perused, usually via an installed app on a mobile device. Each time someone visits Twitter, this then allows similar content to be showcased directly to the users most likely to be interested in a specific product.

Essentially, Twitter’s tailored audiences for mobile apps does three critical things:

It helps marketers find new customers.

It allows marketers to engage with existing customers in a variety of bespoke ways.

It helps drive users towards making a purchase decision.

It’s easy to see then why so many are excited by the benefits this form of targeted advertising offers. Rather than paying for adverts which may or may not be viewed by important demographics, advertisers can exponentially increase the effectiveness of their campaigns by choosing who does and does not see their promotional material.

The Advantages of Twitter’s Tailored Audiences

Since 2013, Twitter has been experimenting with tailored audiences to great success.  In previous in-house studies, Twitter has shown that companies can significantly increase their conversion rates by as much as 195%. For marketers, this is an essential avenue, and one which holds great potential for those who incorporate it into their business strategy. 

The advantages of Twitter’s tailored audiences for mobile apps, include:

Being able to re-target potential customers who showed interest in a product, but did not make a purchasing decision.

Specifically targeting customers who have installed an app, but not used it yet.

Avoiding showing adverts to those who have installed an app, targeting those who have not.

Encouraging app users to become Twitter followers, increasing social media reach.

Displaying adverts to key demographics interested in a specific type of product or service.

Twitter’s Tailored Audiences Innovations Are Brilliant

Twitter has over 200 million regular users, and this number continues to grow each day. For advertisers to now be able to directly reach large portions of this user-base, specifically those interested in their area of business, it is a hugely important development, and one which every marketer should incorporate into their online advertising strategies.

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A Peek into SnapChats SnapCash

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Snapchat, a mobile messaging app with the disappearing messages, have been quickly popular with millions of people, particularly the Millennials. And following this, looks like the messaging startup is further expanding its service.

After its success with the mobile messaging app, Snapchat is now delving into a new phase of its mobile presence – mobile payments. It has recently launched SnapCash, which lets any user send and receive money as instant as sending a private message to your friends.

This works by simply sending a dollar value through SnapChat’s messaging and the recipient will get it right away.

SnapChat has done this by partnering with payment startup Square (who is in charge of the security aspect of the service). Today, users 18 years old and above can already use this service by linking a Visa or Mastercard debit card into their SnapChat accounts.

This move by the messaging startup is no doubt a huge jump into the payments space and can potentially make the startup bigger than it already is today. While peer-to-peer is still relatively new, SnapChat can make it grow bigger with its huge user base.

This can also potentially be a baby step to something bigger such as e-commerce. Who knows what’s next for consumers and businesses with the developments SnapChat is going to do next?


Marketing on Snapchat

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Snapchat, a photo and content sharing platform, is one of the popular social media apps today, said to have more than 100 million monthly active users. The probable reason behind this acceptance from users is its myriad of interesting features – the most catchy among them is its auto-delete function for the photos and chat messages the users send.

Following the continuously increasing users on Snapchat, the full-grown tech company has decided to begin its money-making phase after three years of operating. It’s launched its advertising feature in October – another leap for a startup such as Snapchat. We’ve seen this before as Facebook and Twitter grew its respective businesses. Now, this new addition to the content-sharing platform, gives wider opportunities for brands and businesses to be more visible.

So as the Snapchat management has explained it in their blog, the advertisements will appear in the Recent Updates, with which the user has to option to view it or it gets removed from the user’s page within 24 hours. A number of news reports have claimed that a number of big brands such as Universal Studios and Taco Bell are few of the first brands to jump into advertising on the startup.

If you ask why you should, as a brand, advertise on Snapchat, is the app has promise to grow and would likely happen soon. Evident to that is the acquisition offers it has gotten, such as Alibaba’s and social media giant Facebook’s $3B acquisition offer. Snapchat has also reportedly grown its valuation to $10 billion. This means, it’s not an app that would only just come and go.

Another thing that you must know is if its demographics fit your target audience. And in the case of Snapchat, it’s the teens and the millennials. This is the main reason for Universal Studio’s brave jump into advertising on its platform.

However, while this is a promise for a number of brands, hesitation for a starter in advertisements is not unlikely. But with the rate the Snapchat is growing, brands should also move before you get left behind on advertising on this increasingly popular social media platform.


Marketing on Social Media

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The birth of social media through Facebook has created a frenzy in the world wide web, which the people globally has made evident. Followed by the birth of other social media sites and apps, social media’s purpose has moved beyond the mere purpose of connecting to friends; bands and businesses has already used this tool to capture more audience.

The emergence of social media as an avenue to promote products and services could be considered a 360-degree turn, especially for companies who have been used to advertising using traditional media such as television and print.

However, as most of businesses’ target audience in various demographics have began spending a good amount of their time on social media sites, social media marketing has increasingly grew its potential.

As a business who wants to tap more customers have nothing to lose and much to gain in opting to market through social media. Here are some of what businesses and brands can get from it:

Wider Network
Using social media for marketing gives you connections you haven’t realized before. As mentioned, a huge pool of your possible target audience are on social media, given a good content and marketing efforts, any business can entice social media users to follow your page or account.

And when we speak of marketing efforts, there are many possible and new ways, in this digital marketing age, that businesses can do to be different and stand out amongst the many businesses and brands that are on social media. It’s all a matter of strategy, too.

Better Website Traffic
How much traffic does your website have before? How much of your possible customers do you think you haven’t realized yet? Especially if you have only been doing traditional marketing in the past, it’s possible that you haven’t fully tapped on a wider number of your possible market aka website visitors.

By having a more accessible online presence, that is social media, you give your website a way to get more visits and hits.

Increased Leads
Apart from people who have discovered your brand or business through social media, you would also realize that there would be a number of people who were hunting down for a service or product you are offering. A mix of these two kinds of customers could make you have more leads. Of course, this has to be matched with online tools that will make your business effectively turn these visitors into leads, and to loyal customers.


Why Your Business Will Benefit From Apple Pay

By | Mobile Commerce | No Comments

Along with the much awaited launch of Apple’s iPhone 6 (and 6 Plus), the smartphone giant has also unveiled a new feature (which is launching this week) that enables people to purchase goods and services in a much easier way – this is Apple Pay.

How is it convenient? If you haven’t heard about it yet, Apple Pay is a mobile payment system that iPhone 6, iPhone 6 plus and Apple Watch owners can use to pay a merchant by a quick tap of their smartphone to a contactless point-of-service. This is similar to swiping credit cards, only that any user wouldn’t need to take out his wallet and credit card; his iPhone will be the centric device to such transactions.

This is made possible through the Near Field Communication (NFC) technology enabled in the new iPhones. Have you pictured how this works? If yes, (which is most likely) you can now imagine how it can change the commerce landscape. Sure, it is indeed convenient for users, but what does it mean for business?

More payment options
Apple has already managed to create partnerships with international and U.S. banks, where some of which are Visa, Mastercard, American Express, among the others. This means, Apple users are not limited to specific banks to enable Apple’s payment feature. This gives you, as a business, more ways to pay.

Providing ease of payments
With the advent of NFC-based payments, consumers will now continue to look for more convenient ways to pay. Who would want the hassle of paying through cash, when they do it with a single tap of their smartphone? It also means that, most likely this will be a preference of Apple users to pay for the transactions they make, and NOT having this feature may just limit your possible sales.

Tapping on ownership-base
On top of all these, Apple is just by far, one of the most owned devices today. Tapping on this new payment option gives way for Apple users to purchase from you, the merchant. And who wouldn’t want to attract this large pool of user base? As a business, this must be one of your targets. In addition, this is one of the ways you can follow with new commerce trends.

Secured payments
On top of it all, Apple has secured that all payment transactions are secure through multiple layers of security. The NFC technology built on the devices, which contacts to merchants’ point-of-sales machines has a feature that lets only the merchant and the buyer to view the details of the transaction, without actually giving the merchants access to customers’ card information. Through this, your customers are always secured of the transactions they do through Apple Pay.


Why Mobile Marketing is the Future

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In the past years, ways and avenues to do marketing has evolved – from the traditional means to advertise on television and print media to advertising on websites and social media sites. Continuously, ways to market products and services is changing. Because of that, it’s important for any business to follow along the new trends.

A few years back, the users’ inclination towards internet paved the way for online marketing, a first in what we now know as digital marketing. But today, apart from websites and social media, users’ accessibility to mobile phones, more specifically internet-enabled smartphones, give way for a new means of digital marketing.

Businesses who has delved into mobile marketing are reaping the benefits similar to online marketing, and more.

A good number of people – and possibly your target audience – have been using their phones to communicate and access information. The advent of smartphones has turned people into on-the-go internet users. Most cases, people are no longer waiting for hours to be on their desktop PCs to access the internet. As a business, this becomes an advantage for you, who wants to have an advertisement seen by most of your target audience.

Greater reach
Because it’s a medium that is most accessible to your users, you are assured that this can be visible to a greater audience. This is more effective in comparison to your traditional marketing medium, which can a hit or miss, and can also be more effective than web-based advertisements, due to the lesser usage of the web as people turn into mobile.

Timeliness / Location-based promotions
This accessibility that mobile marketing brings also provides your business an advantage of sending out time-relevant promotions and advertisements and your target customers, receiving it on-time with the opportunity to take quick action on it.

In some instances, there are also technologies that let’s you show up promotions or advertisements when a mobile user is nearby your shop’s location.
Say, you have advertised a sale that’s going on your store today, a mobile user who sees this ad or message, can act on it by dropping by to your shop.

Mobile marketing wouldn’t cost you much in comparison to the much more expensive cost of advertising through traditional media. And to your advantage, the amount you will save for opting a cheaper medium can give you space to spend on creating enticing advertisement or double your advertisements to even send reminders to your customers.


Social Media’s Role in Marketing

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Who does not know about Facebook, Twitter, Instagram? Apart from them, there are a whole lot of social media sites already available for people’s consumption. And these have practically become a part of most people’s daily lives already, most cases, people can’t consider their day complete if they haven’t used at least one of their social media accounts. And dear business owner, that’s actually good news for you.

Why? Imagine using a platform that people cannot do without to market your products, services, brands. Do you imagine how good that can be for your business? For those who does not know yet, the role of social media has already evolved since Facebook was born. From being a way to connect to friends, it has already transformed as a means for businesses to reach out to customers. This does not only apply for Facebook but other social media sites.

Compared to traditional forms of marketing, social media marketing is a cost-effective way to engage your customers to your brand. Just sign-up your account, and voila!
But apart from the easy and cost-effective access, what role does social media play to your marketing?

Social media has become the new-age medium for marketing. Here’s why:

To get identified and be known by your target audience.
With millions of people on social media worldwide, it’s easier to get wider reach, more following and interaction from people. That means, regardless of wherever you are based, there’s a specific audience you can capture using social media.

In addition, people who follow and interact with you – especially those who love your brand – can easily promote your brand, product or service to their circle of friends. This expands your market even from from just a presence in a specific locality.

Determine who your customers are.
Digital marketing gives businesses an advantage that traditional marketing does not offer. One of them is analytics. Say, through Facebook pages, you can see the number of people who liked your page, or the most liked content on your page. Twitter has also made its analysis dashboard available to its users. These kinds of tools even helps you strategize for your next marketing strategy.

Website traffic.
What happens when the organic traffic – a.k.a. visits from search engines plummet down? Yes, that happens and if you want to continuously promote your website to inform your customers about your brand, there has to be a better way than search engines. And this, again leads us to social media. It now becomes a matter of how creative your posts will be to make sure they are “clickable.”

Provide lesser costs.
Of course, as we understand it, marketing entails shedding out money as it is an investment for you to gain revenue for your products or services. But social media gives way for any business to get lesser costs for marketing. The money you save can be routed to more important aspects of your advertising.


Benefits of Having a Mobile App for Your Brand

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Since the age of the internet, one of the means of getting added presence and brand awareness for any business is through a website. This is the avenue where people get informed of what product and service you are offering, and if possible avail it through the same site. However, as technology has likewise evolved as time passed. More than just a website, now, a business needs something more.

Today, more people are now browsing the internet through their mobile phones and tablets. While having a website is advantageous, accessing it through a mobile device is a totally different experience for a user.

Do you have a mobile optimized website, or a mobile app for your users? If not, do you know why it’s an effective tool to increase customer engagement? Here are some of the reasons why:

Ease of access for your customers
Have you ever tried to access a non-mobile optimized website on your smartphone? If yes, you should already know that it’s difficult to navigate. And for users who are now frequently using their mobile phones, it’ll be easy for them to just shy away from a hard-to-use website.

Having an available mobile app for your target audience makes you easier to reach, to get information, products or services from. This also creates loyal customers for your brand.

Added marketing
Apart from the ease it brings to your customers, it’s also an added marketing for your business. Easily giving your users information on promotions and offers. One example of these promos that mobile apps allow are location-based offers, this is matched with a notification feature that prompt users once they are within a specific vicinity – this usually works well for increasing sales and engagement. Bet you can’t do that with a typical website!

Knowing your customer behavior
By ways of how you design your mobile app, there are now ways on how you can know who are your usual customers – their age range, location, sex, etc. – and what they want in your business. On top of that, today, there are now sets of tools that gives you analytical information on the visits that you get through the mobile app.

More and more people are just going mobile, and as a business this is something you cannot turn back to anymore – not unless you want to get left behind by your competitors. From creating a simple mobile app to share information and promos to your customers, you can even turn it into something more engaging, like getting into mobile commerce. As a business, this should already be part of your marketing strategy.


The Effects of Using Social Media for Marketing

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With the tough competition among different business industries, each entreprise is expected to step up in terms of their various offerings and services for their target consumers. Of course, every business’ goals include increasing their customer base and revenue. One way to do it is through marketing.

But what is the most effective way to do marketing? In this day and age, technology – more specifically the internet – plays a vital role in marketing a company and its products and services. This works best if done through social media. If you are one of the businesses who haven’t jumped on this trend just yet, here are the effects if you start using social media for your marketing:

Brand Following and Awareness
Today, a huge percent of the populace regardless of which region or country, is on at least one social media site – may it be Facebook, Twitter, or Instagram, among the many others. Since the inception of social media sites, a growing number of consumers are already following their favorite brands on social media sites. For those who haven’t tried your product or service yet, this gives them the chance to get to know your offerings, recent promotions and other activities.

Added Visibility
By creating a page on Facebook and accounts on other social media sites, you have a chance to reach out to a greater populace. People get to see who their friends are following, and this gives you a chance to be followed by more people. You, as a business, can also get quick and easy recommendation from you social media followers to their circle of friends. This usually translates to more customers on your part.

Quick Collaboration and Loyalty
How many people are still coordinating through email? If your means of coordinating through your customers is still through email, chances are there will be a delayed collaboration between you and your customers. Through social media, you are giving your customers a quick and easy way to keep in touch with you, whether it’s a query or a feedback. This easy process you give to your customers promotes loyal customers.

Website Traffic
Compare the frequency of consumers to visit social media sites to any other ecommerce website or a business website. Of course, there would be more people using Facebook. But another advantage of being on social media sites is their quick access to your website. If in the past, people rarely visit your site, you will definitely get more especially if you give a heads up on your followers on the interesting products or service they can see on your site. Sharing interesting content – like videos and photos – to your social media accounts is an ideal way to achieve this.

Competitive Advantage
Of course, among all the benefits you reap from it, you end result is your advantage against your competition. Take a look and ask, how many competitors do you have? How many of them are on social media? If you are on the lesser few of these companies, it becomes an advantage. This only means that you have more chances to get more of the target customers.


Digital vs Traditional Marketing

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For a business, marketing is but one of the most important ingredients in attracting and maintaining new customers. With competition continuously increasing each day, it’s crucial that your marketing strategies are effective and gives you return of investments – and efforts – as well.

As time has evolved, means of marketing has drastically changed. From traditional marketing, today, technology has already given any business a vast set of tools to efficiently grow their business. On the marketing side, one of these is social media marketing.

For those who haven’t delved into it yet, as the word denotes, it’s the new means of reaching to your existing and possible customers – through the likes of Facebook, Twitter and Instagram.

While in the past decades, advertising through television, radio and print media (such as newspapers, magazines and catalogues) have worked, it’s about time for you, as a business to know how your consumers are changing the way they want to get information. Internet is the new way to interact. And to be more specific, here are the advantages of social media marketing versus traditional marketing.

Ease of setup
With creating an advertisement for television, radio or print, how many departments or people from the media company did you have to go through to fulfill a minute’s worth of advertisement? That span of time plus the preparation you or your marketing team made in creating the ad itself can get so time consuming. With social media marketing, all you need is a few minutes to create your accounts. Of course, it would still need creativity to engage your target customers, but everything is under your control.

A minute or two of advertisement on television or radio, or a quarter of a page of a newspaper or magazine can cost you hundreds or thousands of dollars. That even depends if you are advertising on a primetime show or not, or if your print ad will appear on the banner or on the inside pages. The cost varies and fluctuates. Meanwhile, with social media, setting up an account is free and your costs can focus on how you can create an engaging content.

So you’ve placed an advertisement during the superbowl, and a lot of people has seen it. Did it work? How do you know it worked? Were you sure that you captured your specific audience? The disadvantage with traditional marketing is its lack of capability to measure results, and you are doing this at a costly price. On the other hand, with social media, you can see how many people liked or retweeted a post, and through analytics, you can see how many clicks a link has earned. Apart from that, such kind of marketing can also bring traffic to your website.

When a viewer sees an advertisement of your business, they get to know your brand and your products, but there is really no form of interaction. Today, that gap is being addressed by social media. Brands on social media get the chance to quickly respond to customers’ queries. Like if they ask about your next sale, you can quickly respond. Or, also, you would get instant feedbacks or requests. Take for example, through such platforms, you will find out that a number of customers in a specific city wants your services. Through these forms of interaction, you would also get to act on the needs and wants of your customers and promote loyalty.

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