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Expanding Brand Loyalty with a Mobile App

By | Mobile, Web Design and Development | No Comments

If your business isn’t mobile it will fall behind. That’s the simple truth. It is estimated that by 2017 the app marketplace will be worth $70billion per year. Every business big and small has an app of some description. Most of them are unfortunately poor at increasing sales significantly, but when a talented app designer and marketer creates a successful app it can transform a business for the better.

But there’s more to it than simple sales; the reason so many businesses are releasing their own apps is because it builds brand loyalty – returning customers are the bedrock of a successful business model, and that’s just what an app provides.

Brand Loyalty and the Mobile Revolution

With a healthy number of loyal customers who trust your brand and will support it in the future, you have a steady stream of revenue. What’s more, when launching new products or services, your business will instantly receive a boost as those same consumers will come back to try your latest offering. 

In the past brand loyalty was measured through “old” statistics –  the number of return visits to a shop, the success of a reward card system, the breadth of products within a brand bought by one person etc. – but while these statistics can still be used, there is a much more powerful way to, not only measure brand loyalty, but to encourage it. That is, of course, through a mobile application.

Applications are increasingly becoming the main point of contact between existing customers and a brand. In the beginning apps were an afterthought with minimal functionality, but now businesses are realising that their apps can provide consumers with an enjoyable experience, advertising content, and a marketplace through which to buy products and services which can rival any retail unit or desktop website. Applications therefore create brand trust and impact via both their presentation and functionality.

In essence then, a customer’s entire experience of a brand can be formed by the design and efficacy of an associated app. If the experience is a positive one then brand loyalty will increase, if it is not, then it will wither. 

Bringing Mobile Applications Together with Digital Marketing

A mistake which many companies make is to isolate their app development from other aspects of the business. The truth is that only when combining app development with a digital marketing campaign can real progress be made. By ensuring that an app takes into consideration advertising and promotional materials, your brand message, essential demographics, the marketplace, and other key facets of a successful digital marketing campaign; a business can produce an app which engages consumers correctly, promotes brand trust, funnels customers towards purchases, and, most importantly, creates a deep sense of brand loyalty. 

For more information on how to develop a digital marketing campaign and a mobile application which will boost your sales significantly and nurture brand loyalty, please speak with one of our digital marketing experts who will be happy to assist you in any way they can.

Mobile apps marketing trends technology

Which Marketing Apps and Technologies Will Take 2015 by Storm?

By | Digital Marketing, Mobile | No Comments

Digital marketing is always a fluid and ever-changing force in the world of advertising. In 2015, therefore, there will be a number of key innovations which will continue to alter the way businesses use digital marketing to increase their sales and expand their brands. 

These will include:

Health Apps: Apple, Google, and Samsung are all vying to create products in the health sector. This involves, not just hardware, but software which can use these new technologies as a selling platforms. Many of these apps will not even require brand new hardware, as current generation smartphones already contain some of the required technologies to allow users to keep track of their health and fitness goals. Whether it is a heart-rate monitor, blood pressure sensor, or calorie counter, digital marketers will be increasingly involved in this booming sector throughout 2015.

Wearable Tech: In tandem with the above, new forms of wearable technology will change the way marketers engage with customers forever. Smartwatches and even clothes with digital displays are on their way, and when they arrive it will transform the way personalised advertising is offered. This is a real game-changer and will allow companies to develop new applications and new advertisements specifically for wearable devices. This technology has been in its infancy for a while, but in 2015 there is no doubt that it is ready to truly make the impact it deserves.

Ibeacon: Through using the Bluetooth signals of customer mobile phones, retailers will engage with those in the local vicinity by providing information about nearby products they might be interested in. Unique deals and helpful guides about what to buy are all possibilities for marketers using this new medium. Furthermore, this will open up the possibility of retailer specific apps which respond when in stores. Once installed, retailers will be able to send enticing advertising content to customers even when they are off-site. This could exponentially increase the number of possible customers affected by advertising strategies. 

Entertainment Apps: The number of people using subscriber based streaming apps is increasing. On top of this, there are new applications being developed which allow customers to watch video content without a subscription, with revenues raised through adverts. These adverts are going to be a great way to engage with customers in 2015. Not only will they potentially reach millions of people, but they will be clickable from within mobile devices and desktop PCs, allowing customers to go directly to a product, read more about it, and then even buy it instantly. It is this type of immediate interaction which businesses should be taking advantage of in 2015 and beyond.

These apps and technologies are going to impress themselves on businesses throughout the year and beyond. In order to fully incorporate such innovations into your marketing campaign effectively, it’s imperative that you contact a digital marketing expert who can, not only increase your sales through knowledge of these developments, but also future proof your business for other innovations yet to appear.

e-commerce trends 2015 marketing

5 E-commerce Trends of 2015 You Need to Know

By | Digital Marketing, Mobile, Mobile Commerce, Social Media | No Comments

Situating your business in the growing competitive world of online marketing is a tricky act to pull off. Year by year there are more businesses operating online engaging in advanced advertising techniques, and so keeping up with competitors can be a real challenge. Worse still, each year there are innovative trends shaping the way customers and businesses interact – without staying ahead of the game and informed on these latest developments a business, regardless of industry, can quickly and easily become irrelevant.

While the best solution for any business is to contact a leading digital marketing agency, it is always helpful to have an awareness of the market changes taking place so as to more effectively work with advertising experts to reach maximum effectiveness. 

With this in mind, let’s take a look at the top 5 E-commerce trends of 2015 that you need to know.

#1 Mobile Developments

2015 will see another huge leap in the number of customers engaging with businesses via mobile devices. Whether it is a tablet or a smartphone, consumers will expect to be able to interact with a product or service “on the go”, always connected, and always able to make purchasing decisions wherever they are. 

#2 Personalisation

Having an infrastructure in place which allows a customer to buy the products they want will no longer be enough. Any business with an online component will have to ensure that their service is bespoke and will deliver exclusive, customised content to an individual based on their tastes, demographic, and previous purchases. Brands will want to remove themselves from the background noise of so many competitors and really stand out with marketing and digital interactions which are unique, memorable, and, most importantly, useful to the customer.

#3 Copywriting Standards

There is no doubt that video, animation, and graphic design will increase their impact throughout 2015, but copywriting will remain a key way to engage with customers. Marketing campaigns designed to accentuate unique selling points and grab a potential customer’s interest will be central to outperforming competitors. This will be achieved with smart, innovative copwriting techniques which will encourage first time buyers to engage with a product or service, while ensuring that previous customers return in the future. 

#4 New Devices

Over the past decade mobile devices have revolutionised the customer/business relationship. In 2015, a new technology is on the horizon ready to do the same all over again. That innovation is wearable technology and, while it has been around since 2013, it is 2015 when it will come out of its infancy and make a lasting impression on the marketing world. Smartwatches are just the beginning, and by incorporating a revolutionary marketing team with knowledge of what’s coming, a company will be able to get in on the ground floor and establish themselves in this niche before the rest.

#5 Omni-Channel Marketing

Finally, omni-channel retail and marketing will be key. As we mentioned in a previous blog article, marketing and engaging with customers in a seamless way which translates to all devices, mediums, and venues is becoming increasingly common. In 2015, customers will expect to be able to receive the same service from a company whether they are in their physical store or using their application on a tablet. The service should be seamless, as should the advertising message being delivered to customers across all platforms.

Driving Innovation

For an organisation to succeed, and to remain healthy, it must adapt to the changing trends in the business world. In order to do this and truly benefit from the above, contacting a reputable digital marketing agency is not only advisable, it is essential.


How to Increase Your App Installs with Facebook

By | Mobile, Social Media | No Comments

Using Social Media to Drive App Growth

The app market is highly competitive, and so to make sure that your product doesn’t lag behind the rest you need to exhaust all promotional avenues. Today we are going to specifically focus on Facebook and how to best use this platform to increase your app’s popularity. 

In a nutshell – get your Facebook promotional campaign in good order, and you can expect many more customers to install your application. 

5 Key Aspects to Facebook App Marketing

Digital marketing isn’t easy, but with tenacity and adaptability most businesses in the app sector can carve out a niche for themselves and turn a profit. The most effective way to do this is to consult with a leading digital marketing expert, but there are also 5 key concepts to improve app sales through Facebook that, with a little research, any business owner can implement. These include:

Posts Aren’t Enough: Treating a business page the same way that you would a personal page is bound to lead to failure. Just posting occasionally without a strategy is not going to increase sales. In order to make effective posts on a business page, users have to use Facebook’s advertising system or “boost post” tool which ensures that potential customers see promotional material.

Optimizing Facebook Campaign For Installs: Facebook offers an option to use an algorithm so that an advert for an app is displayed in a way which will increase the chances of an install. This is in stark contrast to the standard model which displays posts in a way to get the maximum number of comments or likes. Installs are far more important than any other form of engagement in app marketing. Fighting for likes is not an effective approach without sales or installs being made.

Display to Correct Device: If you are offering an iOS app, there isn’t much point in displaying an ad on an Android device, and vice versa. Facebook allows its advertisers to choose which type of device will receive an advert, increasing the effectiveness of a campaign.

Target New Owners: Facebook has an option to target new owners of mobile devices. This is a powerful tool as it is usually new mobile owners who install the most apps. 

Incorporate Lookalike Audiences: It is possible to use the Facebook SDK to gain insight data into an app’s install-base. Once this is done, Facebook ads can be set to display to a “lookalike audience”. In other words, the advert will be shown to others similar to those who already use your app – the demographic most likely to be interested in what you are offering.

Moving Forward

There are a number of other key social media and marketing strategies for app developers and marketers. The key to marketing an app is in keeping up-to-date with recent advertising developments in order to stay relevant, and to continually adapt your marketing strategy to the current market context. Only then can an app remain truly competitive.


Why Mobile Marketing is the Future

By | Mobile | No Comments

In the past years, ways and avenues to do marketing has evolved – from the traditional means to advertise on television and print media to advertising on websites and social media sites. Continuously, ways to market products and services is changing. Because of that, it’s important for any business to follow along the new trends.

A few years back, the users’ inclination towards internet paved the way for online marketing, a first in what we now know as digital marketing. But today, apart from websites and social media, users’ accessibility to mobile phones, more specifically internet-enabled smartphones, give way for a new means of digital marketing.

Businesses who has delved into mobile marketing are reaping the benefits similar to online marketing, and more.

A good number of people – and possibly your target audience – have been using their phones to communicate and access information. The advent of smartphones has turned people into on-the-go internet users. Most cases, people are no longer waiting for hours to be on their desktop PCs to access the internet. As a business, this becomes an advantage for you, who wants to have an advertisement seen by most of your target audience.

Greater reach
Because it’s a medium that is most accessible to your users, you are assured that this can be visible to a greater audience. This is more effective in comparison to your traditional marketing medium, which can a hit or miss, and can also be more effective than web-based advertisements, due to the lesser usage of the web as people turn into mobile.

Timeliness / Location-based promotions
This accessibility that mobile marketing brings also provides your business an advantage of sending out time-relevant promotions and advertisements and your target customers, receiving it on-time with the opportunity to take quick action on it.

In some instances, there are also technologies that let’s you show up promotions or advertisements when a mobile user is nearby your shop’s location.
Say, you have advertised a sale that’s going on your store today, a mobile user who sees this ad or message, can act on it by dropping by to your shop.

Mobile marketing wouldn’t cost you much in comparison to the much more expensive cost of advertising through traditional media. And to your advantage, the amount you will save for opting a cheaper medium can give you space to spend on creating enticing advertisement or double your advertisements to even send reminders to your customers.


Benefits of Having a Mobile App for Your Brand

By | Mobile | No Comments

Since the age of the internet, one of the means of getting added presence and brand awareness for any business is through a website. This is the avenue where people get informed of what product and service you are offering, and if possible avail it through the same site. However, as technology has likewise evolved as time passed. More than just a website, now, a business needs something more.

Today, more people are now browsing the internet through their mobile phones and tablets. While having a website is advantageous, accessing it through a mobile device is a totally different experience for a user.

Do you have a mobile optimized website, or a mobile app for your users? If not, do you know why it’s an effective tool to increase customer engagement? Here are some of the reasons why:

Ease of access for your customers
Have you ever tried to access a non-mobile optimized website on your smartphone? If yes, you should already know that it’s difficult to navigate. And for users who are now frequently using their mobile phones, it’ll be easy for them to just shy away from a hard-to-use website.

Having an available mobile app for your target audience makes you easier to reach, to get information, products or services from. This also creates loyal customers for your brand.

Added marketing
Apart from the ease it brings to your customers, it’s also an added marketing for your business. Easily giving your users information on promotions and offers. One example of these promos that mobile apps allow are location-based offers, this is matched with a notification feature that prompt users once they are within a specific vicinity – this usually works well for increasing sales and engagement. Bet you can’t do that with a typical website!

Knowing your customer behavior
By ways of how you design your mobile app, there are now ways on how you can know who are your usual customers – their age range, location, sex, etc. – and what they want in your business. On top of that, today, there are now sets of tools that gives you analytical information on the visits that you get through the mobile app.

More and more people are just going mobile, and as a business this is something you cannot turn back to anymore – not unless you want to get left behind by your competitors. From creating a simple mobile app to share information and promos to your customers, you can even turn it into something more engaging, like getting into mobile commerce. As a business, this should already be part of your marketing strategy.

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